Find The Reebok Logo!

Or more accurately, find the player who's missing a Reebok logo on his sweater. This is the idea behind a contest the NHL is launching for the Winter Classic at Wrigley Field. So when the Red Wings and Blackhawks face off on New Year's Day, if you can spot the one player on the ice without the Reebok logo, you could win big.

In fact the top prize will go to two very observant fans — one in stadium and the other at home watching the game on TV. Both winners will get four tickets to a Stanley Cup Final game where they'll sit with an "NHL legend." They'll also get a $1,000 shopping spree at the shop.

And I think the funniest part of this whole game is the fact that each of the 40,000 fans at the game will be given their very own pair of binoculars. Anyway, it sounds like fun and I'll be playing along.

Below is an excerpt from the NHL's press release:

Canton, MA / New York, NY – In celebration of one of the National Hockey League’s most anticipated events – the NHL Winter ClassicTM 2009 – Reebok is offering fans an unprecedented experience through "NHL Winter Classic Reebok Lost Logo Challenge," a unique contest for both U.S. television viewers and in-stadium attendees that challenges fans to find the NHL player who is missing the Reebok logo from his jersey.

On New Year's Day, 2009, Reebok will give each of the more than 40,000 fans who attend the NHL Winter Classic game between the Detroit Red Wings and Chicago Blackhawks at Wrigley Field a pair of binoculars to find the NHL player on the ice without a Reebok logo. Fans in the stands and those watching on television will have a chance to win. In-stadium contestants will be asked to enter via text or phone, while those tuning in on television will be able to enter online.

To register automatically in-stadium, fans must text the word "Reebok" to 81812 or call the toll-free number 877-645-8181. A reply text will ask for their seat location, after which, another text will ask them for the name of the player without the Reebok logo. Viewers at home will be able to participate in the contest by logging onto and filling out the entry form.

Each winner will receive a hockey trip of a lifetime - a Stanley Cup trip for four, that includes airfare, hotel accommodations, ground transportation, and tickets to a Stanley Cup Final Game. Winners will watch the game with an NHL legend. They also will enjoy a private viewing of the Stanley Cup and a $1,000 shopping spree at