Panthers Reworking Logo?

There's a question that's been nagging at me for a few weeks now. I want to see what the rest of you think. Are the Florida Panthers in the process of covertly adopting a new logo?

I noticed recently that the Panthers' official web site was redesigned to feature a legless panther logo in the banner. See the following graphic.

Panthers' official web site banner with altered logo

At first, I didn't think much of it. Maybe they were just cropping the legs off to improve the aesthetics of the logo in the banner. But this was more than just a simple crop. Special effort was made. The white fur on the panther's chest had been completely changed.

But then it started showing up all over the web site. Every page has its own custom banner with the altered panther logo.

The club's Twitter avatar even got the same treatment (left), but this time with an added text element. You can see a larger, more detailed version as the custom background on the page.

But that's not all. Like many teams, the Panthers have an official Facebook page for fans to join. It contains an image gallery that features two different logos. The new one I'm talking about (left) and the regular one with the broken stick — and text (right) can be seen below. 

So is this just a simple alteration for web use? Or are the Panthers covertly launching a new logo this year? I don't have a solid answer for that just yet, but it seems the new symbol has made its way to an offline location.

A reader named Brett wrote in to say that he was watching a video about NHL 10 on IGN when he noticed this altered Florida logo and grabbed a screenshot (below).

NHL 10 screenshot via

So clearly this new logo is being distributed for uses not related only to the web. Why is it being introduced? Why lose the big cat's legs? Why add a new text element to 15-year-old logo? Will it be replacing the full-body panther logo on the home and road jerseys? That, I very much doubt, but I honestly don't know.

Still, many questions and no answers. So that means everything that follows is guess work. The Panthers are one of a handful of teams expected to release a third jersey this year. Could this logo be meant for that? Perhaps this logo may never even make it onto a sweater. I really can't say.

If anyone reading knows anything about what's going on with this new Florida Panthers logo, I'd love to hear about it. Drop me a line and we'll keep everyone here up to speed.

In the meantime, sound off in the comments. Do you like "new" legless panther? Or do you prefer the leaping, text-free version?