If there's one thing apart from new uniforms and logos that gets Icethetics readers excited, it's what was left on the table. We love concept art, especially when it's in the form of professional designs once considered by NHL teams. We've actually had a chance to see a lot of that recently with the Lightning, Kings, Blue Jackets, Ducks, Panthers, and even the Coyotes way back in 2008.
Now the team we know today as the Minnesota Wild has revealed what might've been in a new image gallery posted on their website.
Did you know that among the names considered early on were the Blue Ox, Freeze, Northern Lights, White Bears and Voyageurs? You may have. Those names have been floating around for a while, so now as they celebrate their 10th anniversary season, the Wild have hooked up with Minneapolis creative firm called The Shinebox to give us a visual representation of how the club might have otherwise looked.
Note: The following artwork doesn't truly fit in with the other teams discussed at the beginning of this post. Those were actual concepts the team considered once they had their name selected. In this case, the Wild turned to SME Branding to create their bear head logo only after a name was settled on.
All rather interesting concepts, but none beats the Wild. And just like the logo, even the name Minnesota Wild is one of the best in the NHL. (Second only to, say... the Tampa Bay Lightning?) It's kind of interesting to see some personality added to the names that were considered for the team.
The Wild name was revealed to the public on Jan. 22, 1998 and the logo still in use today was unveiled Nov. 18, 1999. I highly recommend reading the article on the Wild's website as it talks a bit about the process of choosing the name and the trepidation the higher-ups felt upon its unveiling.