New logo found through Canada's trademark office
I know I've been ignoring the blog a bit lately, but I'm pretty excited about the new Jersey Galleries I've been putting together. Time now, though, to get caught up on some Flames news.
The Calgary Flames will officially unveil their new third jersey on Sunday afternoon at Flames Fest. Earlier this month, of course, it leaked. Then last week, the Flames revealed a sneak peek in-arena video. But the fun continues.
Up top you can see the new third jersey shoulder patch design in all its detailed glory — rather than just the video game rendering from before. This is possible thanks to the diligence of a blog called SportsDocuments. Writer James Gordon tracked down the new mark via the Canadian Intellectual Property Office website.
In fairness, the logo depicted there is actually black and white, like this.
All I did was fill in the colors based on what we saw in the NHL 14 leak. I can't link you directly to the filing, but if you search Calgary Flames, you should be able to find it. Gordon also pointed out that no other new logos — including the jersey's crest — could be located via the CIPO website at this time. I found that to be the case as well.
It's an interesting mark. Like I've said before, it's like nothing the Flames have used before. Could it be a sign of a new creative direction for the team? Or a simple one-off for a special uniform?
Flames still determined to offer sneak peeks
The jersey has leaked and the Flames themselves have shown a lot of bits already by way of that in-arena video. But regardless, they are continuing to share little "sneak peek" photos via Twitter. They've shown four in the last two days and, presumably, there are more to come before Sunday.
Here's a graphic that shows everything they've tweeted so far.
The first, showing the sleeve or waist stripe or shoulder yoke where the black and red meet, came down Wednesday afternoon. Later that evening came the close-up of the waist with the thin yellow stripe. All stuff we've seen before.
Thursday morning brought a better look at the nameplate — specifically the one on the jersey of Curtis Glencross. Later in the afternoon came another angle, but this time on Mark Giordano's. (UPDATE: As a reader pointed out, this is probably all Glencross. Don't know why I keep assuming Giordano.) And that's where we stand at the time of this writing.
I'll update this post as the Flames release new images. But the main event will be Sunday when the whole thing should be revealed — and then added to the NHL 2013-14 Jersey Gallery. See how we came full circle?
Got any thoughts on the new details we've seen here? Has your gut reaction to the leak changed at all?
New sneak peeks focus on new collar
The Flames shared a couple more photos of their new third jersey today. These show the detail of new collar style featured on the uniform. Unlike any other Reebok template, this one extends down to the laces. (By the way, this proves the EA leak is not 100% accurate. Go back and take a look.)
Next pair of photos previews "hanger effect" design
Saturday brought two more sneak peeks at the Flames' new alternate sweater. Specifically, they showed us the new "hanger effect" design — the detail on the inside of the collar. It's the hot new trend from Reebok these days and here in all its glory. It appears to be the snow-capped mountains from the jersey's new shoulder patch.
The first photo came early this morning. The second was released in the afternoon. Both are close-ups of the collar design from slightly different angles. Almost not worth having two separate photos. Nothing you get from one that isn't in the other. But there you have it anyway.
The full uniform will be officially unveiled tomorrow around 1:30 PM MT. Check back here for photos!