Stars CEO Previews New Look

Dallas announces official unveiling date of June 4

On Tuesday, the Dallas Stars publicly announced the date for their new uniform and logo unveiling. It's June 4. And as I said two weeks ago, I will be there. (And thank you to everyone who has donated a few bucks here and there to help me with the cost of the trip.)

In the press release, the Stars' CEO spilled a few details about the new look. All right, well not really.

The Dallas Stars announced today that the team will unveil its new uniform and logo on Tuesday, June 4th at the AT&T Performing Arts Center in Dallas at 6:00 p.m. Owner and Governor Tom Gaglardi, President and CEO Jim Lites, General Manager Jim Nill, Executive Advisor and Alternate Governor Mike Modano and Stars forward Jamie Benn will all be a part of the special event.

"Since Tom Gaglardi took over as owner, we have been working diligently on a rebrand that is classic, simple and true-to-hockey," said Lites. "This event will showcase the results of that process to our loyal fans and will also provide us with an opportunity to announce several new developments about the future of our franchise."

Aside from unveiling the new logo and uniform, the team will also address the current state of the franchise and will make a significant announcement regarding the 2013-14 season.

Classic, simple and true to hockey. Let's hope they live up to those words.

I'm excited about the trip. But more than that, I'm thrilled to bring some original reporting to Icethetics for a change. By the way, if you were thinking of making a donation, it's not too late to chip in. You have until June 2 — unless 100% of the costs are covered before then.

And once again I have to thank you guys for the incredible generosity!