Loose Threads: Alternates & Adidas


It's not quite time for the first JerseyWatch 2014 yet, so consider this a warm-up.

Penguins pondering another retro third jersey

The Pittsburgh Penguins are considering a new third jersey for next season, according to the Pittsburgh Tribune-Review. And it could make a lot of fans' dreams come true. (I'm thinking of one regular reader in particular. He knows who he is.)

The only details came by way of an article published on Dec. 13, the day the Pens unveiled their Stadium Series jersey, which the article confirmed will only be worn once.

There are tentative plans for a new alternate jersey that could debut next season. A design is not finalized, but under consideration is a jersey similar to the ones the Penguins wore during their 1991 and 1992 Stanley Cup runs.

Who's excited?

If they're smart, they'll move forward with these plans. Such a jersey would probably sell well, especially among Icethetics readers. But don't take my word for it. Check out the rating for the Penguins concept I posted yesterday.

Islanders' Stadium Series look may endure

While the Pens are ditching their Stadium Series jerseys after their big game, the New York Islanders are going in the opposite direction. Isles beat writer Chris Botta tweeted last week that we're certain to see at least the new crest sticking around.

That NY look on the Islanders' stadium jersey? Yeah, it's confirmed that you'll be seeing more of it in coming seasons.

He followed up with a few details.

Expectation is that the NY crest jersey, or something very close to it, will be the Islanders' 3rd jersey by 2015.

This effectively means the black third everyone loves to hate is on the way out. Perhaps only one more season of it — if that. Maybe the Isles will surprise us and have the new sweater ready by the fall. But it's more likely they'll wait and launch it with their move to Brooklyn.

By the way, check out their current Twitter profile image.

Ducks may promote third jersey, add white road version

If you don't follow me on Twitter, you may have missed this nugget. Orange County Register writer Eric Stephens says the Anaheim Ducks may have new home and road sweaters next fall.

This was his tweet back on Dec. 3:

Plan is for current Ducks third jersey to become main home sweater, perhaps next year. I figure next alternate will be orange-based.

No more wordmark! Wahoo!

Stephens doesn't specifically say there would be a white version added as a road jersey, but it makes sense the team would want matching sweaters.

That news followed the unveiling of the Ducks' Stadium Series jersey. It would be simple enough for that to become the new third — though it may not be popular enough among fans. But I've seen mixed reviews from Icethetics readers. You've got those that love it, hate it and are indifferent to it — in seemingly equal parts.

If the Ducks were to follow in the footsteps of the Penguins, what would you think of an orange Mighty Ducks jersey? Again, I'll point you to the Concepts page to see any number of ways that could work successfully.

Adidas may replace Reebok jersey branding

In the world of hockey jerseys, the word Reebok has become synonymous with repulsive to many. But that's not why parent company Adidas may soon swap out the name seen on the back of every NHL sweater.

CBC's Elliotte Friedman included an interesting tidbit in his 30 Thoughts article posted Monday. Specifically, he wrote:

Small business item: Reebok has the rights to make NHL jerseys. Its parent company, Adidas, apparently is considering putting its own name there instead of Reebok. As part of that, we may see an extension of the current contract, which runs through 2016-17.

This isn't totally unexpected. Adidas has been trying to reposition the Reebok brand back to its focus on runners — like it has been historically. From their mission statement:

At Reebok, our innovation focus is on fitness and training, where the priority is creating products that provide a material benefit to the consumer's fitness activities (e.g. flexibility or lightweight).

Hat tip to Matt Johnson for the link.

That said, I would've expected to see Adidas reposition CCM as the big name in hockey — as it has been historically. Plus, this is a brand that still has a very good reputation among folks who appreciate (and buy) hockey jerseys.

Then again, Adidas is a bigger name with better brand recognition — even if people like me associate them solely with soccer. Regardless of any branding changes, I would not expect the Edge uniform system to be replaced anytime soon.

Lots of news here tonight. Take your time digesting it all. I'm taking a long weekend in California!

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