Wild Unveil Name, Logos

The following entry contains material collected from various news services.

Come and meet Minnesota Wild

January 25, 1998

Nice touch, the new Minnesota franchise calling a news conference to unveil its new name — Wild — and logo and including Neal Broten in the ceremony. If anyone has done more for hockey in Minnesota than Broten, name him.

But on to the logo, described as iron range red, forest green, harvest gold and Minnesota wheat. Was Minnesota wheat in your box of Crayolas? The Wild, by the way, beat out the Polars, Voyageurs and Blue Ox in fan balloting.

Excerpt from article published in Deseret News

Wild shows its new colors

John Millea
November 19, 1999

When Minnesota's NHL expansion franchise announced in January 1998 that it would be called the Wild, the obvious question was, "What's a 'Wild?'" The team's response: "Whatever you want it to be."

The Wild's home sweater, unveiled Thursday at the Roseville Skating Center, is dominated by the head of a beast that might be a bear. Or maybe it's a mountain lion? A wolf? A very angry gopher? Who really knows?

And again, that's precisely the point.

"It's a wild picture," chief executive officer Jac Sperling explained. "People will see what they want to see. It's intended to be a wild animal."

Excerpt from article published in Star Tribune

Wild look has some teeth in it

November 19, 1999

It might be the head of a bear, or maybe a cougar. Whatever it is, the reaction to the Minnesota Wild's new icon is better than the last time they tried it.

The National Hockey League's newest expansion team introduced its home sweater just in time for the holiday shopping season. With a brass band blaring and Neal Broten, the North Stars' favorite star, skating at the Roseville Skating Center on Thursday, team officials showed off the...

Excerpt from article published in St. Paul Pioneer Press (page 1D)

Reference posted 3/21/10