They have this shot of Robert Lang, Georges Laraque and Alex Tanguay wearing their new red sweaters — with some new shoulder patches.
What's not obvious is the patch on the left shoulder. You can make out something on Tanguay's sweater but it's out of focus in this picture yet clearly not the same as what's on the right. None of the other pictures I saw in the gallery show that shoulder. However, if I were to guess, I'd say it's the 2009 All-Star Game logo.
Most teams seem to wear the logo on the front of the jersey when they're hosting, but there's no reason it couldn't be up on the shoulder. So there you have it. If any new pictures turn up, I'll have them.