So it begins. The Tampa Bay Lightning started the first third jersey teaser campaign of the 2014 offseason this morning.
The team posted a black and white photo on Facebook and Twitter today with the cryptic caption "...are you ready?"
In the photo, Steven Stamkos is shown from the shoulders up wearing a sweater we've never seen before. Black seemingly. Even the template looks new to my eyes. What do you see?
By the way, I toyed with the photo a bit, adding some blue where we might expect it.
A full unveiling of the jersey may be coming in the next few days or so. Stay tuned!
UPDATE · Sep 10 · Turns out the unveiling seems to be set for Sat., Sept. 27 when the Lightning hold their annual Fan Fest.
A later tweet featured the same photo as before with the tag line "Black Out the Date" added. Sounds like the Bolts' marketing team will be promoting "Black Out" nights when the team wears its new sweater during the season.
The third jersey dates were already released by the team last month. The on-ice debut will be on Thurs., Nov. 13 when Tampa hosts the Sharks.
I'm told more sneak peek photos are on the way. Keep an eye on this photo gallery from the team's website to be the first to see them. Or just keep checking back here at Icethetics.
Finally, the Tampa Bay Times Forum is no more and the logo for the newly renamed Amalie Arena was released today.