When they take the ice this fall, the homes of the Arizona Coyotes and Tampa Bay Lightning will have new names. And on Wednesday, the logos for both buildings were revealed.
In Glendale, Jobing.com Arena becomes Gila River Arena — with Gila River Casinos buying the naming rights through 2023. This is the "first federally recognized Tribal naming rights deal with a sports venue that houses one of four major professional sports leagues in the country."
Meanwhile, the Tampa Bay Times Forum was renamed Amalie Arena. The naming rights were picked up by Tampa-based Amalie Oil Company.
If you've never heard of it, you're part of a big club. I'm from Tampa and I've never heard of it. But that's their problem. They want better name recognition and buying up sports arena naming rights is good for that.
And for the record, it's pronounced like "family," not the weird French film.
Neither of these names or logos are especially interesting. But the jokes are okay.