An NHL team has now taken the distasteful step of sharing unique content on the silly platform that is Snapchat. I'm disappointed.
This morning, the New York Islanders offered followers a sneak peek at the logo that will be used to commemorate their upcoming final season at the Nassau Veterans Memorial Coliseum.
From what we can see, the mark bears the Isles' primary logo, the years 1972 and (presumably) 2015, and the four Stanley Cups won during this time.
Beginning in the 2015-16 season, the Islanders will move to the Barclays Center in Brooklyn.
By the way, I really hope this Snapchat thing doesn't catch on around the NHL. For one thing, the audience is too young to care about a logo commemorating an old building. Then again, if they're just looking to expand their social media presence, I guess it worked on us.