Dallas Stars reveal road to rebrand with loads of concepts

About 18 months ago the Dallas Stars unleashed Victory Green upon the world. Now we're finally getting the whole story on how it came to be and what might have been.

The team released a video today that explained the process and included something to please every Icethetics reader — loads of concept logos and jersey prototypes. Check out some still frames from the video below.

It's fascinating to see how many options the Stars went through before ending up where they did. It sounds like many within the organization, lead by TV color analyst Daryl Reaugh, were eager to see the team go blue to match the other pro sports teams in Dallas — the Cowboys, Mavericks, Rangers and even MLS's FC Dallas.

In the end, the Stars decided to pave their own path, not only sticking with green, but introducing their own custom shade of green — Victory Green. The video talks about the NHL encouraging the Stars to stay green so they could own the color.

Perhaps the league forgot about the Minnesota Wild, who also wear a lot of green. And it's funny when you think about it because Minnesota itself is the only reason the Stars wear green today. The North Stars wore it and the franchise chose not to change the logo after relocating in 1993.

In fairness to the Stars, theirs is a much lighter green than the Wild's, of course. But that Minnesota connection cannot be denied. Here's the full video.

If you want more to read on the Stars' rebrand in 2013, I wrote a three-part review after being invited by the team to cover the unveiling event last year. I got the chance to speak with Stars broadcast/creative AVP Jason Walsh, who spearheaded the rebrand project.

So what do you think of the many concepts above? Any that stand out to you? Did they make the right call ending up where they did?

Capitals, Canucks past prototype jerseys surface on ebay

Tonight, we're taking a look at a couple of purported Reebok Edge prototype jerseys thanks to one ebay seller with a rare stockpile. And they are fascinating!

Photos by manonthemoon12345 via ebay

A current auction listing from manonthemoon12345 features what's described as a "rare authentic" Washington Capitals prototype jersey. The date on the tag appears to read Nov. 16, 2005 and notes it is a second version.

Most intriguing about this jersey is the crest which bears more than a passing resemblance to the Caps' Weagle logo — which currently graces the shoulders of their primary uniforms. In this version, the U.S. Capitol dome silhouette in the negative space is much more pronounced.

The design of the jersey itself, on the other hand, is much closer to the final product that was finally implemented during the 2007-08 season.

Photos by manonthemoon12345 via ebay

Back in July, another listing from the same seller offered an alleged "rare authentic" Vancouver Canucks sweater. The tag was dated September 2006, a full year before the blue and green jerseys were introduced.

This one is just painful. So many bullets dodged. First, remember that Reebok template I railed against earlier this week? The one Pittsburgh, Ottawa and Tampa Bay all used in 2007. Looks like Reebok was trying to push it on Vancouver as well.

Second, it looks like the Canucks considered sticking with the 1997 color scheme. I call it a dodged bullet, but in truth it was a unique look. No other team before or since has used it. But green and blue are definitely more fitting.

The best thing this prototype had going for it was the lack of the word "VANCOUVER" arched across the upper chest. Everything else about it... yikes.

What do you think of these jerseys? Have you seen any other interesting NHL prototypes?