Not all concept art has to involve jersey designs. We see that today with Adam Heineman's take on a logo for the 2013 NHL All-Star Game, which the league announced will be hosted by the Columbus Blue Jackets next January. Interestingly, this logo fits well with the standards we typically see in the All-Star Game logo each year — lots of stars and based on the host team's logo. (It helps that the Blue Jackets' logo is primarily a star as it is.)
Nice work here. What do you think the odds are we see something similar when the logo is finally unveiled for real? For what it's worth. Here's what the NHL has been using in an official capacity to promote All-Star Weekend 2013:
Well, the Columbus-based NHL All-Star Game never happened in 2013 due to the prolonged lockout. But that didn't stop Adam from revisiting his logo design after a year and a half. I like the new touches.