0150: Hurricanes Re-Bourne


Andrew Bourne's concept series continues today with a revised look for the Carolina Hurricanes.

What's wrong with the current red, black, white & silver scheme, you ask? Pretty much everything. The red does make sense in the fact that the flag warning system for indicating horrible weather conditions is red, but I'm not liking it. When I think hurricane, I think water and wind. Who first thinks of a red flag? Possibly people much smarter than I.

One year, I stumbled upon the hurricane toilet (in reference to the current Hurricanes logo). I actually kind of liked The Hurricane logo until I saw the toilet photo. Once you see something like that, you can't un-see it. So, I knew I had to do something drastic for The 305cHL Hurricanes. The primary logo is a mix of the Canes word mark and the swirling hurricane logo. I like the combination because you get a real sense of movement and you discourage the toilet...

Note: Sorry for the late post today. I didn't set my auto-publish date correctly. Better late than never though, right? Can't break the 150-day streak now!

15 Comments