0376: Becoming Generals


In today's concept, Avi Stein imagines a rebranding for the Columbus Blue Jackets as the Columbus Generals — you know, after a few military promotions. For a crest, he's opting for the unused logo seen in a video on the Blue Jackets' official website last year. For the shoulders, he's borrowing a logo originally designed by Tim E. O'Brien.

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