Jets Swap
/For those who like the Winnipeg Jets' modern colors but prefer their classic logo, Brendan Hennessy has a sharp uniform solution.
Sabres Are Not Animals
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A common complaint about Buffalo Sabres branding is that it relies a little too heavily on the name of the city for its symbolism than the name of the franchise itself. In other words, you see buffalo more often than sabres. Brendan Hennessy tackles that with this concept.
Quaker Tradition
/This isn't the first time we've seen a Flyers jersey inspired by the old Philadelphia Quakers, but this modernized take proves it might be worth a try, perhaps for an outdoor game.
Throwback Thursday: Central Division
/Today brings the finale of Brendan Hennessy's Throwback Thursday miniseries. He's reimagined every NHL team's branding as it might have existed a century ago — complete with retro nicknames and sweaters.
Throwback Thursday: Atlantic Division
/After a brief break, we return to Brendan Hennessy's Throwback Thursday miniseries. He wonders, what if all 30 NHL teams existed a century ago? What might their sweaters have looked like? This week, it's the Atlantic Division.