Spotlight: Eddie Ray Design

I'd love to be able to give you guys a glimpse into the worlds of all 25 IceHL artists, but unfortunately, only a fraction of our phenomenal designers have written in for their Artist Spotlight bios. That means I'll likely be wrapping it up next weekend (after the final week of logo voting).

However, tonight we go behind the scenes with Eddie Ray of Eddie Ray Design — responsible for logo finalists for four different teams. Despite his amazing work, his finalists were runners up. The competition in this project is stiff!

As you can see, Eddie put together some simple yet effective designs for the Lagers, Olympiques, Sharpshooters and Lumberjacks. I asked him to give us some background and talk about why he entered the IceHL competition.

Throughout my life I have loved two things consistently: being creative, and sports. As I got into art and different disciplines in high school I figured out that graphic design was the area for me.

Once attending college at Alfred University, I realized that combining my two loves would be the path to my dream job. I became interested in sports logos and the creative process behind branding, and never looked back.

I have graduated and I am working at a screen printing, embroidery, and engraving company in Maine where I am a graphic designer and digitizer. I am hoping to begin a big project soon centered around branding Maine high school athletic programs. I feel like the IceHL and Icethetics as a whole is a stepping stone to what I hope to do in the future.

The contest lets me flex my creative muscles while getting proper feedback from others in this field. I know it will be beneficial to me, as I hope to do this same sort of thing on a much bigger level (professional sports teams). In design and art I like to keep things simple, and the IceHL was no different. You won't see any gradients or intricate designs coming from me, just straightforward designs that (hopefully) get their message across.

Simple is always the way to go.

I'm sure we haven't seen the last of Eddie Ray's designs. If you have any questions or comments for him, leave it below.

To make up for last weekend's MIA Artist Spotlight, I'll be serving up a double-helping tomorrow. Get ready to meet the guys behind the pseudonyms Sean Cox Tattoo and tdog.