Rebranding The Capitals


I got an email yesterday from the graphic artist we know as GhettoFarmBoy, responsible for the San Jose Sharks redesign I recently posted. His real name is Matt, by the way, and he's got a new rebranding concept that's been out for a little while. As I mentioned in that Sharks post, he said his next venture would be the Washington Capitals.

Prepare yourself.

The primary logo is awesome, but my favorite is the secondary. That is the best logo representation of the Capitol dome that I have ever seen. There's just so much about that logo that's right on the money. He just keeps outdoing himself, doesn't he?

And I couldn't be a bigger fan of the jerseys.

One of my favorite things is the gold accent color in the logo. But at the same time I think it's right that only red, white and blue were used in the uniforms. It's knowing when to stop that can make or break a design. I'll continue to say that any team would be lucky to wear a uniform or logo that looked this good.

And by the way, since it was brought up a while back, yes I would put these designs right on par with the likes of the Blues and Canadiens. Talk about making hockey look good.

I'm continually impressed. As it happens, Matt has informed me that his next project is the New Jersey Devils. He says he's nearly finished so I'm looking forward to being able to post that here very soon. I thought I'd finish off this post with something he wrote in his email to me.

I want to thank you for posting my concepts on your site. I sincerely appreciate all of your hard work putting together the site/blog. It's been a great resource for me and I will continue to visit it.

I'm so glad people are enjoying my concepts. As a young graphic designer (I just turned 18 a few months ago) it means so much that my designs are appreciated. I have never taken any design clases or anything of the sort, so when I hear a compliment like "fire reebok and hire this guy" it makes my day....

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