Coming Soon: The NHL's Worst Logo!


All right, yes, it may say in the header of this blog that we're on a quest to find the "best" logo in the NHL, but by popular demand, we're going to digress from that a little in the new year.

Following the Secondary Logo Tournament, we'll ring in 2008 by deciding on the worst logo in NHL history. And you will determine which logos will be part of the new bracket!

Here's how it's going to work. We'll start with a pool of 16 logos and narrow that down to the very worst ever seen in the league. Those 16 logos will be determined by nominations made by you, the readers of NHLToL. Feel free to make nominations by leaving comments. (But only comment on THIS POST. Don't email me directly and don't make your nominations on other posts. This is where I'll be looking.) I'll start tallying things up over the next few weeks and then reveal the final bracket in January.

Now as with any good competition, we have to have some ground rules. The only eligible logos include those in use from 1967-68 onward (the year the league expanded from the Original Six). While some of you may not like this limitation, I think it's fair to say that many of the NHL logos that made appearances in the 1920s and '30s aren't really up to par in terms of design as those created in the last 50 years.

Feel free to argue that point with me, though. I'm willing to do whatever you guys want, within reason, but why needlessly poke fun at the Hamilton Tigers, Philadelphia Quakers and St. Louis Eagles (and others) just because they weren't into hiring graphic designers in those days? I'm all about a fair fight.

So having said that, everything else that's ever been worn on a jersey is fair game. Primary logos, secondary (shoulder) logos, third jersey logos — whatever! You guys make your nominations here and in a few weeks we'll have our pool. Also, if you opt to nominate a more obscure logo, be sure to include an image link so that we can see it. If it's really obscure, I can't guarantee I'll be able to include it, but don't let that stop you.

Now start the nominations!

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