This point goes the way of the Senators for other reasons than just that the Lightning logo spells out the team's name. It's also overly simplistic — like something a five-year-old child would draw. The Senators logo has the power to strike fear.
A bolt of Lightning would strike a Senator dead — or at least unconscious.
With Tampa considered by some to be the Lightning capital of the world, no name could be more appropriate. On the other hand, a better logo might be what's required. If only we could lose all the letters from it. Did you know there are 17? The Senators logo gets the point for a better depiction of its namesake.