Concepts From The Coast


My concept art posts are making their glorious return this week with all the Rbk EDGE jerseys finally released. Today we're taking a trip out West.

This one was interesting. It's a hybrid of the old logo with the new. I think it would be millions of times better if they just dropped the "ucks." How many times have I said that?

I mean consider how the wordmark logo actually looks on the jerseys. It's even got fewer letters than "capitals" yet it still seems smaller across the chest. I was really hoping for a change this year. Let them get the whole Ducks rebranding thing out of the way last season and then try something real this season.

I guess we can only ask for so much.

Here's something I don't love but thought it was an interesting idea. It's the current jersey with the old Mighty Ducks colors. Probably not a winner.

And then going all the way back we've got a simple recoloring of the old jersey and logo. Once again, it's not awful, but it just doesn't seem to fit.

Here's the winner.

I think if it were orange, that third jersey would just kill. The Ducks could be among the best-looking teams in the league if they wanted to. But the NHL doesn't hire designers like this. That would be too much to hope for.

So let's move along to Los Angeles. A while back I'd written a post suggesting using the old King head third jersey logo with some modern-day recoloring. The purple beard blended in too much on the dark jersey so I wondered what it would look like in silver. And I got my answer.

I'm sorry, but why isn't that the primary Kings logo anyway? That says "kings" to me! (Not that a crown necessarily doesn't.) Oh and as a personal aside to the designer, what's the deal with stealing the Lightning's armpit stripes?

Anyway, let's head up the coast to San Jose and check out some other Lightning-related designs. One Sharks fans created these concepts based off Tampa Bay's Reebok jersey design, replacing the blue with teal.

Actually, I'm a big fan of the one on the left. The full shark makes for a much fiercer logo if you ask me — not that you were. As for the shield logo, I don't feel it makes a very good crest. It's a little much. I think it looks great on the pants and might even look nice on the shoulder — maybe for a third jersey one day.

The other thing I like is the diamond fin logo found on the shoulders of these designs. I'm a little surprised and disappointed it was left out of the actual uniform design.

What do you guys think of these? And remember, if you've made an concepts or seen any around that I haven't already posted, feel free to send them along. You can email me at nhllogos@gmail.com.

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