McElroy's California

"It's been a while," Matt McElroy writes. "Got some California concepts for you!" 

Stars Over Los Angeles

Following the announcement that Los Angeles will host the 2017 NHL All-Star Game, our friend Matt McElroy was quick to put assemble his ideas for the event's branding. It's a cool look. What do you think?

Panthers Preview

The Florida Panthers will have new logos and uniforms next season and Miami Herald writer George Richards has tweeted a lot of details about what to expect. Matt McElroy has put them all into a concept that could be pretty close to what we see on the ice next season.

Slicker Wolves

This one's been resting in the Icethetics concepts vault for a little while now, but it's one I've always liked. The AHL's Chicago Wolves have long had great uniforms, but their logo has been a bit of a mess. So our buddy Matt McElroy streamlined it a bit and I think he did a pretty nice job.

Women of Winter

Prior to the 2016 Winter Classic, the NHL staged a women's game featuring teams from the American and Canadian leagues. Sadly, a tragic injury marred the event. However, the jerseys were great. But the talented Matt McElroy was still able to make some improvements.