the aesthetics of hockey | established 2007
Witness the beginning of the next century of Toronto hockey branding!
There are almost too many to count and no shortage of variety.
In the meantime, I've seen the new design and I'll tell you what I think of it.
Come see the new jersey for yourself!
The design follows the same style in use since 2010.
The new design is inspired by the colors of the host team and unlike any previous All-Star jersey.
Time to add up all the ratings and see which concepts were the best of the year!
The North Stars will make an outdoor appearance in February and the Maple Leafs will launch a new logo by October. Or so they say.
The Miami Herald's beat writer seems to have the scoop. Catch up on all the details now!
It's the 100th anniversary of the NHL and the 50th anniversary of the league's first major expansion. It's clear that 2016-17 will be epic.
This post is packed with logos made of numbers. Wow.
UPDATED nov. 27
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