A common complaint about Buffalo Sabres branding is that it relies a little too heavily on the name of the city for its symbolism than the name of the franchise itself. In other words, you see buffalo more often than sabres. Brendan Hennessy tackles that with this concept.
The Senators have a great third jersey inspired by the Ottawa's original NHL franchise from the early 20th century. But Jamie Robertson improves upon it a bit with this concept.
It was a little disappointing to see the NHL go with two All-Star jerseys despite four teams participating in the new format. So what if they went with something like this set by Matthew Henderson? The black-vs-blue might be tricky, but the sleeve colors could help there.
It's probably going to be like this for a few months — once-a-week concepts for the Panthers and Maple Leafs. These are pretty big redesigns and a lot of people have a lot of opinions on how they should go down. Today, Ryan Christensen offers up a handful of possibilities for Florida.
Prior to the 2016 Winter Classic, the NHL staged a women's game featuring teams from the American and Canadian leagues. Sadly, a tragic injury marred the event. However, the jerseys were great. But the talented Matt McElroy was still able to make some improvements.
