The biggest TV markets in Canada and the U.S. are Toronto and New York. And that's likely to be the match-up of the next NHL Winter Classic. Bastian Schmülling submitted these designs separately but I thought they made a cool combo for an outdoor game.
Dallas Kirkpatrick just wanted to freak everyone out with this one. I can't think of any other reason for designing it. Yikes.
A common complaint about Buffalo Sabres branding is that it relies a little too heavily on the name of the city for its symbolism than the name of the franchise itself. In other words, you see buffalo more often than sabres. Brendan Hennessy tackles that with this concept.
The Senators have a great third jersey inspired by the Ottawa's original NHL franchise from the early 20th century. But Jamie Robertson improves upon it a bit with this concept.
It was a little disappointing to see the NHL go with two All-Star jerseys despite four teams participating in the new format. So what if they went with something like this set by Matthew Henderson? The black-vs-blue might be tricky, but the sleeve colors could help there.
