Now if you feel like you've seen it before, it's really just an upgrade to the logo the Sens currently wear on their home and third jerseys. And it seems like the real deal. But as usual, we won't know anything for sure until the team makes its announcement. There's no word yet on when they plan to schedule such an announcement, but I'll keep my eyes and ears peeled for you.
Incidentally, this image was discovered a while back on an ad for NHL.com's online store. It was likely placed on the web by accident and then quickly taken down. I haven't seen it anywhere myself. You can see that ad in full just below.