The ECHL's Orlando Solar Bears recently announced they will officially unveil their uniforms on Tuesday, April 10 — six months before they take the ice for the first time.
This announcement was made a week ago but I kept forgetting to get it on the blog. It was made as part of a contest the team is referring to as a local "star search." They're launching a marketing campaign for their inaugural season that centers on the tag line "I am a Solar Bear" and they want about a dozen fans to be the faces of it.
That event is being held on Monday at the RDV Sportsplex in Orlando, Fla. (The Solar Bears will play their home games at the Amway Center, home of the NBA's Magic.) The winners of the "star search" will be the first to see the new Solar Bears jerseys as they'll be photographed wearing them. Presumably, the campaign will be ready to launch the following week when the jersey is shown publicly for the first time.
I would ask that, if there are any Icethetics readers in Orlando planning to take part, you clue us in on some of the design features of the new sweaters. But more than likely, if you got the chance to see it early, you'd be required to sign an agreement that would restrict you from sharing details with a blog like this one.
Once upon a time, this is what was worn by a team called the Orlando Solar Bears.
These Solar Bears played in the International Hockey League for six seasons and won the last Turner Cup championship before the IHL disappeared in 2001.