For three years, they were the team with — unquestionably — the worst logo and uniforms in all of professional hockey. That all changed on Thursday.
The Pensacola Ice Flyers unveiled a brand new identity that's millions of miles beyond the monstrosity they entered into the world upon joining the Southern Professional Hockey League in 2009.
If you're struggling to remember said monstrosity, allow me to remind you. It was terrible. Objectively terrible, if that's even possible. I'm not sure that thing could actually be considered "design" as we know it. But now it is no more, I'm happy to report.
The Florida panhandle team still has a pretty awful name, but it has meaning to the people of Pensacola and, heck, these phenomenal logos just make the "Ice Flyers" moniker look cooler, if nothing else. This is a definite win in the minor league logo design department. And it may well be the best logo in the SPHL at this point — which, to be fair, isn't exactly saying much.
I'm very excited to see this team recognize the need for a revamp and hire a pro to make it happen. Incidentally, I haven't been able to track down the name of the designer or creative firm. If anyone knows, I'd love to be able to add a link to this post.
Here's a look at the new secondary marks designed for the Ice Flyers.
Certainly playing up the Top Gun theme. I sense some specialty jersey nights in the seasons ahead. All of these elements just look great — at least in comparison to their predecessor.
Anyway, enough gushing from me. Time for you to weigh in. While you put your thoughts together on this new look, I'll leave you with Pensacola's new set of sweaters.