Photo shows green shoulders and two-tone collar
The Minnesota Wild will unveil their new road uniform this Sunday, Sept. 1 at the Minnesota State Fair. Until then, though, they're releasing new teaser images every day on their website and social media platforms.
The first of seven images was released this morning. So what does it tell us? First, based on the marketing slogan, "White Hot.", it's probably a safe bet this will be a white jersey — and not wheat-colored or anything.
And yet, there's not a speck of white in the photo released today (right). It's all green and red. So we know the shoulders are green and the collar is two-toned, green and red.
The other thing we can tell from the cut of the collar is that this will be another lace-up jersey. They already have the ties on their home and alternate jerseys, so it was just a matter of time for this one.
But there's something else about this jersey. It looks to me like an oversized shoulder yoke. On most Reebok Edge jerseys with the yoke/lace-up combo, the yoke ends at the corner of the collar or just above it. See these close-up examples from 2007.
The yoke on this new Wild jersey continues down. How far, we can't tell from this photo. I don't think this jersey or its template will look much like anything that's come before it. Just a hunch. I could be proved wrong tomorrow with the next teaser image.
What's your take on it? Are you excited to see what the Wild have planned?
Tuesday's teaser confirms new jersey is white
The Wild shared their second of seven teaser photos this morning en route to the unveiling of their new road jersey.
Two critical elements are confirmed with this one. It's definitely a white jersey — despite the fact that the teaser we saw yesterday had no white in it at all — and just as suspected, there is a lace-up collar. And the laces are green.
So far, the preview pictures show just what I'd expect from the Wild, apart from the two-tone collar. Wasn't expecting that.
But it seems they're leaning heavily on the green, a color which is slowly but surely making its way back into the NHL. It never should have left, but that's beside the point. Just happy to have it back.
We'll get five more of these teaser before Sunday's official unveiling at the Minnesota State Fair. If any Minnesotan readers plan to be there that morning, feel free to send any photos my way. I'd love to help get them out the community.
Third image: Reebok and the hanger effect
Today, we go back to the collar (seen nothing below the laces still). But the primary feature they're showing off this time is that new Reebok trend, the hanger effect.
Inside the collar reads "Minnesota" — an element pulled straight from the club's wordmark. I get teams using inspiring slogans here, but what's with the Stars and Wild just using the name of the place where they play?
Maybe the good news is that this means we won't get a wordmark on the chest or the shoulders. If that's the case, I don't mind a bit.
By the way, I've read a lot of comments on this post complaining about the way teams have been unveiling jerseys this summer — through sneak peeks here and there.
I said in the comments that I don't understand where the issue is. This sort of thing is fun. The Wild set their unveiling date as Sept. 1. Fine. There's probably a good reason for that — having to do with marketing or manufacturing or logistics, all probably having something to do with when the jersey can go on sale to fans. Unveil too soon and you lose some steam when it finally does hit the racks.
Here's the thing. Because Twitter and websites like Icethetics exist in this world, we get the same knowledge as everybody. Really, these sneak peeks are just intended for Wild fans — to get them pumped for the new look. Maybe no one else will care about the teasers, but why does that matter?
One person said, these sneak peeks wouldn't have happened 20 years ago. To which I say, why couldn't they have? If these teams had the sort of marketing focus back then they do today, you don't think they'd try to hype up a new look? Why not come up with a few teaser photos and put one in the newspaper everyday?
Nobody but the local fans have to know about it. That's how this would've gone 20 years ago. Anyway, I've said what I have to say. I'm just surprised at some of the moaning — as if every team should cater to your wants, even if you aren't a fan. Why?
Anyway, I can only speak for myself when I say I'm looking forward to every day's teaser just as much as the final product on Sunday.