Creating the St. John's IceCaps third jersey


The AHL's St. John's IceCaps unveiled their third jersey last November, but last week they wanted to remind us how it came about by tweeting a past YouTube video.

We've been doing a lot of peeking behind the curtain around here lately so I thought it appropriate to mention this video.

The fact that the design was created by a fan who approached the team — and not the other way around — should give hope to our many talented concept artists.

Hopefully it sticks around beyond 2016 when the franchise is set to relocate to Thunder Bay.

In case you can't play the video above, here are some stills I grabbed. Because who doesn't love watching a graphic artist create a hockey sweater?