Rebranding The Sharks

Yesterday we got a look at some first class concept art. And afterward I promised some more from a designer we've all come to think very highly of. He's been on a mission to rebrand the NHL and teams he's already seen to include the Islanders, Thrashers, Senators and Bruins. Most recently, his work on the Panthers and Ducks has been stunning.

Now, he's taken on a new challenge. Witness the rebranding of the San Jose Sharks.

The logo set is unbelievable. It's different yet recognizable in that it's mainly an upgrade of the old logo — essentially what the Sharks did over the summer, anyway.

My personal favorite is the secondary mark. That by itself, should be the primary. The wordmark is notably nice as well, but it's the fin logo that I think is spot on. That's why the alternate jersey here is the one that gets my vote.

And that's not to say I don't love the other two jerseys. Even the lettering and numbering is pitch perfect if you ask me. This design shows that while it makes a nice accent, the orange isn't necessary at all. You can achieve an amazing look with just the teal, black and silver. We can only hope that one day any team looks as good as this.

Finally, there was a slight change the designer made before unveiling his design. Take a look.

The logo on the left is the one he ultimately went with but I certainly see the validity of the other one. It adds more color to the shark, yes, but it's not entirely necessary since the triangle behind the shark is teal (as opposed to white).

I'm very interested in seeing what you guys have to say about this latest design by GhettoFarmBoy, as he is known. He says his next rebrand will focus on the Washington Capitals. No word yet on when we should expect to see it. I, for one, am looking forward to it.

The Finer Art

A lot of the concept artwork I feature here on a daily basis is created by amateurs. It's fairly obvious and I think even the designers themselves wouldn't take offense to my saying that. But every so often, I come across work that could only have been created by a professional. It's the reason I have a blog like this.

The template used for these concept designs is probably as close to perfect as we're going to get, visually speaking. I don't know the identity of the artist, but the work is stunning. I'll kick things off with my team — which I haven't really talked much about lately.

Personally, I love this idea. A new logo like this would certainly take some getting used to but the light blue on black accented by silver looks great! I'm also a big fan of the throwback numbers on the blue third jersey and the lightning bolts around the shoulders. Anyone feel like painting one of these onto a photo of a Lightning player?

Next here we see an interesting take on the Dallas Stars' logo. I like it but proportionately it seems a bit... off. I think the city name above the logo needs to be in a smaller, wider type. Otherwise, I think the jersey striping looks fantastic and that gold third jersey would definitely get my vote.

I love the striping on these Rangers jerseys, but the New York across the front isn't working for me. Swap it out with the Lady Liberty logo and I'm pretty sure nothing could compete with that look. I'm a little confused by the Maple Leafs lettering on the back of the jersey, however. Speaking of the Leafs...

The accent striping isn't much but it adds a lot to what are otherwise rather plain jerseys. Will it happen? No. But I think all of these are interesting to consider.

Lastly, we have an Ottawa Senators concept with a complete overhaul.

I think the logo would be better if the cape were either smaller or gone. It creates bad negative space. But once again I think the striping is excellent. Overall though, not a bad direction. By the way, I added Anton Volchenkov to my fantasy team. He hasn't really done anything for me yet.

Anyway, that's all for right now. I'll have some more rather brilliant work tomorrow as we stick to the more professional-looking designs this weekend. Hint: GhettoFarmBoy is back at it again.

Just To Freak You Out XVI

It's another Freak Out Friday here at NHLToL and boy have I got some weird crap today. I have to start out first with something that might cause you to fall out of your chair laughing.

The funny part is I think that's what Homer Simpson would look like if here were an Indian. Anyone agree with that?

The next image is sure to stir the pot a little bit. It's like one of Conan's "If They Mated." Albertans might not be able to take this. Imagine if the Oilers and Flames got together.

We should make a habit out of that. Pretty funny stuff.

This cracks me up. Twice in the same week, two separate people emailed me concept logos for the Montreal Canadiens — replacing the "H" with an "M."

The graphic on the right incorporates the old Montreal Maroons logo so that's kind of cool. But regardless, it's still just weird seeing that. Let's keep it in southern Canada for a moment. A few different readers felt like giving new colors to the Toronto Maple Leafs' uniform. Everything but blue.

We'll finish off this week's Freak Out Friday on a fairly obvious route.

Yes, that's the Linux penguin. Can't believe I didn't get that one sooner.

Hope those served up a good laugh, or at the very least made you smile on the inside. And don't forget to send in your Freak Out art for next Friday's post. Enjoy your weekend!

From The Pacific Northwest

I think I'm finally going to be able to start getting back into this again. As you guys have probably noticed, I haven't been as fully involved with the site as I was over the summer. But with all the new Rbk EDGE jerseys out there, I no longer seem to be a useful source of information.

Still, I think we've found a niche with the concept art, so as long as you guys keep sending stuff in, I'll keep posting it. Having said that, here is today's collection. (Let's clock it and see how long it takes for someone to baselessly point out how I "always" write about the Canucks. I love messing with people.)

Here's a simple redesign with green incorporated into the logo. It also takes advantage of using different logos for the home and away sweaters. And to go along with that, here's a green alternate jersey.

But an even better-looking green jersey might look more like this.

What you see there is the incredibly well-designed logo created by John Slabyk. It would certainly be nice to see a team in a green jersey. White, black, red and blue (orange and teal as well, I suppose) seem to be the only permissible uniform colors for this season.

I like the use of the "V" logo so I felt like adding these to the pile.

Worth considering, I suppose. And finally, let's just throw out everything we know and try something totally new. Grey and green.

The grey and blue look awesome together. I think that should be the color of a Lightning third jersey. (Anyone want to put together a concept for me?)

Comment now and let us know what you think.

Capitalizing On Concepts

Anyone want to guess what Glen Hanlon is thankful for today? Because it's not having a job as an NHL hockey coach. Poor guy. Of all the days to get canned, you just wouldn't expect it on Thanksgiving, right? So with the Washington Capitals opting to replace their coach, I have concept art! (And it's really good stuff, too!)

We'll start out with something simple and rather obvious. Take the new secondary mark and stick it on the front of the jersey.

I'm personally of the opinion that it makes for a better primary than the wordmark. But it's not my call to make, now is it? Working off a similar tack, I could totally see this being a third jersey as part of the set above.

The red striping is a little strange, though. We might want to tone that down a bit. I like it but I don't really know what's going on. I like the next design because it uses a logo that mixes the old and new similar to what we saw in a couple of previous Freak Out posts.

Quite fascinating, really. Though this is probably more worthy of Freak Out Friday by itself, I still like it. Keeping that in mind, however, what about a similar look but with the old blue and bronze?

I think you know how big a fan I was of those colors despite the fact that I completely understand red, white and blue for the Washington, D.C. club. You might also notice that these jerseys are really just recolored Ducks sweaters. But let's finish up the post with these colors.

Other than the Lightning's, there's really no color combination I like more than this. My absolute favorite is that blue one on the right as well as the blue jersey the Caps actually wore in the late '90s. Am I the only one? (If I am, I'm all right with that.)

Hope you guys enjoyed that. I have over 100 graphics waiting to be posted at the moment, so it goes without saying I'm falling a little behind. It also goes without saying that if you've sent in something that hasn't been posted yet, don't lose hope.

Happy Thanksgiving!