WHL Player Wears Jerseys He Designs

Taylor Vause, Swift Current BroncosIt's probably a safe bet that most of the jersey concept designers here at Icethetics play hockey at a level no higher than recreation.

But there's always an exception. You should really get to know the captain of the WHL's Swift Current Broncos, Taylor Vause.

Vause emailed me this week to talk about a couple of the specialty sweaters his team has worn recently and subsequently auctioned off to benefit charities. What's interesting about these sweaters? He designed them. 

I'm sure more than a few Icethetics readers can claim they've worn jerseys they've designed for their beer league teams, but how many can say their work has raised nearly $15,000 for charity?

Vause, 20, wrote: "I have followed your site for a very long time [and] have always been a fan of jersey design. ... Over time, you've [written] posts about major junior hockey with regards to special event jerseys. For me, this is very interesting because I play at that level and I'm directly involved with those jerseys."

He's not kidding. Vause tells me he approached the Broncos last season about using a sweater he designed for Broncos Beat Breast Cancer Night on Feb. 4, 2011. As it turned out, the team liked his design — so they used it.

"I scored in that game while wearing the jersey I designed," Vause said. "Quite an awesome experience for me." Unfortunately, it was the Broncos' only goal as they fell 6-1 to the Medicine Hat Tigers.

Broncos Beat Breast Cancer Night / courtesy Taylor Vause

Between the jersey auction and the in-game sale of pink carnations, the Broncos raised $6,400 for the Canadian Breast Cancer Foundation. For the record, Vause's jersey sold for $755. That number was second only to the $1,000 one dedicated fan spent on Justin Dowling's jersey.

The story doesn't end there. "I was preparing for my fourth and final season of major junior hockey," Vause said of this year, "and I had already talked to my team's front office about doing another jersey for this season.

"I'm not sure if you know much about the Broncos history," said Vause. "There was a terrible bus accident 25 years ago and four [Broncos] players died. Since then we've always worn a four-leaf clover with the four players' numbers on it. Seeing as it was the 25th anniversary of the crash I thought it would be a great honour to do a Four Broncos memorial jersey."

Broncos Memorial Jersey / courtesy Taylor Vause

Once again, the Broncos used his jersey design. And again, "I scored in this game," said Vause. "Another amazing feeling to score in the jersey that I designed." And to complete the trifecta of history repeating itself a year later, Vause's goal was only one the Broncos scored in the Feb. 11 game, falling 4-1 to the Regina Pats.

Regardless, Vause is quick to point out that it was still a special night. "I was very proud of this jersey because of what it meant to the community," he said. "We did another jersey auction and this time around we raised $8,153.67 for our Education Fund."

You can read more about this jersey and see Vause wearing it in a photo shoot on the Broncos' website. 

"I'm hoping to continue designing jerseys for the Broncos and branch out to other teams in the league as well," Vause said. "Whether that happens or not remains to be seen but jersey design will continue to be a passion of mine either way."

Taylor's story is pretty cool and I appreciate him sharing it with us. He's on Twitter at @wizardofvause if you want to give him a follow. And if you want to check out some of his quirky Photoshop creations, here's a link.

Bay Area's ECHL Club Preps Unveiling

A big announcement is scheduled in San Francisco for Wed., March 7. No, I'm not talking about the iPad 3. It's the jersey unveiling for the ECHL's newest expansion franchice — the San Francisco Bulls.

The Bulls' new logo (left) was recently leaked on the team's Facebook page after a fan found it on the designer's online portfolio. Last September, we got our first glimpse at the original Bulls logo — which was downright awful.

The new logo is only a slight upgrade, but it's my understanding the team ran into some issues with the league over changing the design too drastically from that original mark. That's a shame, but it's not all bad news — especially if you're among the more creatively inclined.

For logo designers: I've been in contact with the San Francisco Bulls and I'm told they're willing to look at proposals from Icethetics artists for a secondary logo. Any artist whose work is used will, of course, be compensated. So here's what they're looking for:

• The Bulls "want to do something featuring an intertwined 'SF' akin to the 49ers and Giants for [their] shoulder patch." It goes without saying, but they need something original so don't copy either of those teams' logos.
• Also, the team owner is fond of the Golden Gate Bridge, particularly as viewed when one is driving across it. You can get an idea from this logo.

If you have a logo design, you'd like to submit, email it to me by clicking the red Gmail icon at the top of the page (beneath the Icethetics logo). I'll forward them on to the team and I'll post the good ones on the Concepts page. 

At this point, no deadline has been set. It's kind of open-ended, but you're probably wise to shoot for the end of the month at the latest. Good luck!

Update on 2012-08-01 17:59 by Chris

Unfortunately, I haven't been able to get a straight answer from this team and five months have past. So I'm going to post the entries here on Icethetics for all to enjoy. They'll go up on the Concepts page over the course of the next four weekends as part of a series called San Francisco Sundays.

At Work on Columbus' NHL All-Star Logo

Since I'm in the process of reinvigorating the Concepts page here at Icethetics (with new concept posts daily!), it seems only fitting that this latest blog update features a number of professional concept logos that have been created for the NHL.

It all comes by way of a video posted on the Columbus Blue Jackets' website — the first in a series chronicling the development of the 2013 NHL All-Star Weekend.

In the video, the guys who will be designing the All-Star logo talk about the process. It's all very fascinating to people like us.

Bill Frederick of the Frederick & Froberg Design Group and NHL Senior Design Director Paul Conway arrived in Columbus Tuesday to meet with Blue Jackets marketing and creative team members and begin planning the art for the 2013 All-Star celebration. Conway and Frederick have been a part of several NHL sanctioned event logo designs, most recently working on the 2012 NHL All-Star Game in Ottawa.

NHL All-Star 2012 logo developmentPerhaps the best part of the video is the B-roll in which we see the logo designers leafing through their incredible portfolio. Getting to see the logos that didn't make the final cut is very cool.

On the right are three screen grabs from the video that show the early development process of the 2012 NHL All-Star logo. Interestingly, it was the design labeled Concept A that appears closest to the final version.

Concept B is pretty nice, but it makes sense the overall shape of an All-Star logo is more of a — you know — star. And I guess the Peace Tower was kind of the obvious choice as far as a central design theme.

As the designers say in the video, the first thing they do is try to determine what makes the host city iconic — if anything. The goal isn't to rework the host team's primary logo with some stars in it — despite the fact that that's basically what happened with the 2011 game in Raleigh.

As Conway says:

“Some cities are more challenging than others, and Columbus certainly is one of those. There’s not that one key iconic aspect of the city that stands out, which makes this research phase and interview process even more critical.”

Columbus is a beautiful city, but I'm not sure the skyline is recognizable enough to cut it here. It'll be interesting to see what they go with since the Blue Jackets' primary mark is basically tailor-made for an All-Star logo — what with it being a giant star and all.

I hope the Blue Jackets continue to release videos throughout this process. It'll be fun to follow along with the development of an NHL logo. It's something we rarely get an inside look at — and something no Icethetics reader can get enough of.

Conway says the process can take about four to six weeks from start to finish. But that doesn't necessarily mean the official logo will be unveiled in April. It may not come until late summer. We'll obviously be keeping an eye on it.

One more thing. In the video we see someone thumbing through a Blue Jackets logo portfolio. It appears to share a glimpse of elements of an unused third jersey design.

I would guess the logo we see there was probably an intended shoulder patch. Beneath it we can see the numbers and letters that are actually used on the current third jersey — only in different colors. Bet it would've been a neat look. (UPDATE 2/26: After the initial post, Avi Stein put together a hi-res rendering of what we can see in that video frame.) And if you feel like putting together a uniform concept featuring this logo, maybe you can take some inspiration from some other Blue Jackets third jersey prototypes seen here last year.

For what it's worth, the NHL is currently promoting the 2013 All-Star Weekend with graphics like the one seen here. But it's merely the Blue Jackets' custom font. Nothing special — or permanent.

My thanks to Mike R. for letting me know about the video.

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While we're on the subject of logo development, Denver Post beat writer Adrian Dater posted a podcast he did with Dan Price, the creative director for the Colorado Avalanche in 1995 when the team moved from Quebec. He was responsible for the logo, but credits Michael Beindorff with actually designing it.

Perhaps the most interesting part of the interview to me was learning that the franchise was originally going to be named the Rocky Mountain Extreme. The name was actually leaked early by Dater in the Post but Denver hockey fans revolted and the marketing guys went back to the drawing board. Price points out that before the organization settled on Avalanche, they also considered naming the team Cougars and Black Bears. Glad they went with Avs.

Price is currently the head of a local marketing firm called Adrenalin. They are responsible for rebranding the Phoenix Coyotes in 2003 when Wayne Gretzky got involved with the team. Anyway, the podcast is a good listen if you've got a half hour to kill. But a necessity if you're an Avs fan.

Seattle Lays Out Plan for NHL Arena

Seattle mayor Mike McGinn / KING 5Seattle announced a proposal today that would put a new NHL-caliber arena in the city's stadium district. And as a Seattleite, I'm thrilled at the prospect!

The question of whether the Emerald City will again be home to pro hockey is by no means answered with this announcement, but it sure is a step in the right direction. So what other hurdles need to be cleared to make it a reality?

The proposal comes from hedge fund manager Chris Hansen, who apparently has money to burn — almost $300 million, in fact. Of course the only way he'll burn it is if he's guaranteed some kind of return up front.

Meaning this: unless both an NHL and NBA team can be lined up to occupy the building on Day 1, this whole thing is dead in the water.

There's good news and bad news then. The bad news first. He's more a fan of the NBA than the NHL. So he'll probably work harder to bring basketball back to town. (Seattleites would be thrilled; I'd be indifferent.) The good news for hockey fans here in Seattle? Getting an NHL team might actually be easier.

As we are painfully aware, the Phoenix Coyotes are in bad shape. Another season in Glendale seems like a longshot (sorry, Coyotes fans). There's been talk of sending them to Quebec or Ontario, but 1) Bettman would never go for it, and 2) certainly there's money to be made on expansion fees down the line. After all, neither of those markets have NHL arenas yet — though they're well on their way.

The upshot is there would be a place in Seattle for the Coyotes while a new arena is built. Part of the new arena deal would involve the two new teams playing at Key Arena during construction. I've never actually been to an event there (not a huge fan of the WNBA) but everything I've heard about it is bad. But as a temporary home, I'm sure there are worse buildings.

As for the NBA, I'm sure other blogs can offer better coverage. But my understanding is that Sacramento is working hard to keep the Kings — which may be in vain — but that Anaheim is a more likely place for them to relocate. Elsewhere, the New Orleans Hornets are, like the Coyotes, owned by the league. And it sounds like the NBA wants back in Seattle anyway — as long as we have a suitable building.

So why the blog post on this subject? My excitement aside, I thought you guys might like to spend some time talking about the "what ifs." As in, what if the NHL really did come to Seattle? How would you like to see that work?

Seattle Metropolitans jersey / M Jarred SheltonI'm not in favor of stealing other city's teams, but expansion is out of the question right now. Let's say it's the Coyotes. Do they change the name? If so, to what? Many have suggested Metropolitans — the name of the city's original hockey team and winner of the first Stanley Cup awarded to an American-based club (1917). 

The Seattle Totems played here between 1958 and 1975. But my personal favorite is Seattle Breakers. Just has a good ring to it. I can hear myself cheering "Go Breakers!" (unlike Mets or Totems). Plus, the Breakers sound like a hockey team. And think of the marketing slogans.

I also like Sounders but that's taken by our MLS team. Another good name, Seattle Storm, is taken by the WNBA.

What about divisional realignment? Obviously, the NHL wants a major overhaul, but if they don't get it, should Seattle remain in the Pacific division, or move the Northwest? It was a question I raised on Twitter earlier tonight. The response, by far, was that Seattle needs to be in the same division as Vancouver. I agree. In our inaugural season, we have to be able to rub our Stanley Cup in the faces of Canucks fans.

Any other ideas for Seattle? If you've got concept art, please send it along. I'm hoping to relaunch the Concepts page this weekend with a completely new format. I'd love to kick things off with my town!

Update on 2012-02-18 20:56 by Chris

Things just got interesting in Seattle's search for an NHL team to occupy its newly proposed arena. Last night — the day after Seattle's mayor made that announcement — reports have surfaced in Phoenix that the Coyotes are close to finding a buyer.

Last night, the guys NWCN's Northwest Sports Tonight talked about what all this could mean for Seattle. Basically, Arizona reporter Dave Zorn said yesterday that the NHL has approved former San Jose Sharks president and CEO Greg Jamison to buy the team — not that a sale has been made yet.

It sounds like there are a number of people in Phoenix right now looking to acquire the franchise, though it's unclear right now who would actually get it. Though with Jamison being NHL-approved, he's probably the best bet. However, NWCN's Paul Silvi said it could be Chris Hansen (of the new Seattle arena proposal) and Don Levin (AHL's Chicago Wolves owner) who are looking at buying the team.

If it's Jamison, who's apparently working with Jeremy Roenick, the Coyotes are likely to stay in Glendale. If not, the team could very well be on the move to Quebec or Seattle. Personally, I think the former is more likely.

Just a little more to add to the discussion there. Thoughts on these new developments?

Update on 2012-02-24 18:07 by Chris

For those still interested, KING 5 News in Seattle aired a special last night called "Seattle Arena: Billion Dollar Hat Trick." The show went through everything that would have to happen to bring the NHL and NBA to town. It even went into a little bit of the city's hockey history. You can watch it right here if you'd like.

Some interesting details in there, but all of this still seems like a long shot. The money man from San Francisco doesn't seem to want to be all that involved — he just wants to put the money up. Plus, he doesn't even care about hockey, so who's actually working to bring the NHL here is anyone's guess. Meanwhile, the Kings are staying in Sacramento and the Hornets in New Orleans.

Our sports future looks bleak, but I wouldn't count us out entirely.

Wings and Leafs to Meet Outdoors in 2013

The rumors are true. The Detroit Red Wings will host the Toronto Maple Leafs at Michigan Stadium — known as The Big House — in the 2013 NHL Winter Classic. There's no logo yet, but the graphic above was provided by the league and used during today's announcement.

The game returns to New Year's Day — January 1 — which will fall on a Tuesday next season. The event will also mark a couple firsts. It's the first time a Canadian team will be involved in what has traditionally been a TV event between popular American-based franchises. It's also the first time Winter Classic opponents have been from different conferences.

In addition, the Winter Classic event itself will actually be much bigger than it's been before — requiring two separate venues for all of the planned festivities. Comerica Park (home of the MLB's Detroit Tigers) will host the alumni game and more ahead of the Winter Classic at Michigan Stadium (home of the University of Michigan's Wolverines football team).

In the NHL's press release there was no specific mention of the specialty uniforms for the big game. And as you can see, the current primary logos for both teams were on display. But it's still early. We'll keep an eye on it. Perhaps we'll get a summer press conference to unveil the jerseys.

But then, predicting when the NHL will make announcements about the Winter Classic has become difficult lately. Here's how the timing has worked out in the past.

• 2008 Sabres/Penguins: Ralph Wilson Stadium, Buffalo — Game announced Sept. 17, 2007. Jerseys for both teams unveiled in early November.
• 2009 Blackhawks/Red Wings: Wrigley Field, Chicago — Game announced July 16, 2008. Jerseys for both teams unveiled Oct. 25, 2008.
• 2010 Bruins/Flyers: Fenway Park, Boston — Game announced July 15, 2009. Flyers jerseys unveiled Sept. 11, 2009; Bruins jerseys unveiled Sept. 17, 2009.
• 2011 Penguins/Capitals: Heinz Field, Pittsburgh — Game announced July 27, 2010. Capitals jerseys unveiled Oct. 2, 2010; Penguins jerseys unveiled Oct. 28, 2010.
• 2012 Flyers/Rangers: Citizens Bank Park, Philadelphia — Game announced Sept. 26, 2011. Flyers jerseys unveiled Nov. 21, 2011; Rangers jerseys unveiled Nov. 28, 2011.
• 2013 Red Wings/Maple Leafs: Michigan Stadium, Ann Arbor — Game announced Feb. 9, 2012. Jerseys to be announced.

So basically, until this season, we could expect the game to be announced in the summer (July) followed by jerseys in the fall, right before the season or just after the start of it. With the Flyers/Rangers game, everything got pushed back. Today's announcement threw everything off again. So, while we can presume the jerseys will still have to wait for the fall, it's really anyone's guess.