Coyotes reveal new Arizona wordmark logo


Next season, the Phoenix Coyotes will be renamed the Arizona Coyotes. It'll require the team to have new secondary and wordmark logos.

The team previously said the new shoulder patch would be unveiled at the first pre-season game of 2014. But it seems we don't have to wait that long.

The team recently launched a new microsite to promote 2014-15 season ticket renewals. The site's splash animation introduces us to the new wordmark, seen above.

It's the same as the old wordmark, but with "Phoenix" swapped for "Arizona." Easy.

0311-azc-secondary.jpg

Also fairly easy was a new secondary mark, seen at the top of the page. The resolution is low but it's the existing shoulder patch with PHX replaced by AZ. Whether that ends up being the shoulder patch next season is not yet confirmed. But it's pretty likely.

Thanks to Ross Elliott for pointing out the new logos to me via Twitter.

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