0059: Making the Coyotes More Interesting


When the Phoenix Coyotes were rebranded in 2003, the simplistic design was a complete 180 from their original look. What Nick Burton seems to be doing here is trying to make the Coyotes look interesting again. He's brought back the old logo to use as an alternate and opted for the color palette of the team's current third jersey. It's not perfect, but I'd call it an upgrade.

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