World Expansion: Submit your jersey designs!

We've had several days to take in the winning logos for the IceHL World expansion teams, so by now you're probably eager to submit your jersey designs. So let's do it!


  • Design 1 dark and 1 light jersey using team colors and logos provided. (Equipment such as socks, gloves and helmets is optional.)

  • Both jerseys must be in the same image file (PNG or PDF preferred).

  • Submit your final design to by Friday, August 28.

  • Include your first and last name and email address in the image you submit and in the body of your email. (Your name will be displayed during voting but your email address will remain private.)

  • Most important: BE CREATIVE!


To enter the contest you will need to download the IceHL Jersey Design Kit. Click the red button on the right.

The Design Kit is a .zip file containing the following items:

  • 1 double jersey template (PNG)
  • 13 team logos (primary, secondary and wordmarks for the Rockhoppers, Lynx, Machine and Express)

As in previous jersey contests, the template provided is encouraged, but not required. You may use any template of your choice so long as the single image includes:

  • Two contrasting jerseys (front and back for both)
  • Full set of numbers and letters (make note of any special fonts used)
  • Optional: socks, helmets, gloves and pants

Useful links: | Hockey Jersey Concepts

When customizing your jerseys, you may use any name and number you choose. (Inappropriate names will disqualify your submission.)

Please note that the team logos in the Design Kit are to be used only on jersey submissions. You may not use them for any other purpose.

Final note. Simply submitting your jersey design doesn't guarantee it will be included in the voting process. If it doesn't meet a certain level of quality, I'll give you the opportunity to try again as long as you meet the deadline.

Deadline: Friday, August 28

You have two full weeks to design and submit your jerseys. As always, if you have any questions, please ask by email if you want a quick response. Good luck to all!

World Expansion: Winning Logos Revealed!

It's been an interesting journey for the four newest additions to the IceHL this summer. Now it's time to officially unveil the winning designs.

Auckland Rockhoppers // Daniel Otters

Daniel Otters brings a unique color palette to the IceHL with his take on the Auckland Rockhoppers. In fact, the vote was unanimous! All seven IceHL Design Council votes were cast for Daniel's design. That is impressive!

Helsinki Lynx // Daniel Otters

Once again, the beautiful work of Daniel Otters enters the IceHL World, this time for the Helsinki Lynx. The stiff competition made for a close vote of 4-3. Design Council members Will and Colin cast their votes for Daniel, as did 54% of the community, which counts as two Council votes.

Daniel has now designed three winning logos for the IceHL. His first was the Stockholm Hammers last season. Prior to that, he created the winning jerseys for the rebranded Hamilton Steelcats.

Munich Machine // Christian Ryder

The Munich Machine will have a brilliant Bavarian theme thanks to Christian Ryder. His logo dominated with a 6-1 vote of the Design Council. This is Christian's first winning design entry in the IceHL and it's a memorable one!

Seoul Express // Ross Taylor

Ross Taylor has been creating logos for the IceHL since its inception in 2008 and this year he contributes another, now for the Seoul Express! The vote was tight — a 4-3 decision of the Design Council.

Ross won three design contests during the creation of the IceHL. You can currently see his work for the New York Guardians and Edmonton Kodiaks. He also created logos for the Regina Renegades, who were rebranded as the Philadelphia Aces in 2013.

Jersey designers, stay tuned! A design kit with the new logos in on the way. Then we'll wrap up the summer by creating new jerseys for our new teams!

Then GMs are next. By early September, we'll be taking new applications!

World Expansion: Logo Brackets, Final Round

Time has come to make our final decisions! Which logos do you think should represent the four new IceHL World expansion teams? Happy voting!

Auckland Rockhoppers

Helsinki Lynx

Munich Machine

Seoul Express

Now, some housekeeping for those who have been curious. 

  • Results of these polls will not necessarily determine the winning designs. Don't forget about the IceHL Design Council and how this all works now. The winners of the polls earn two votes out of the total of seven which make up the Design Council.
  • This weekend, after the Design Council has weighed in and these polls have closed, the winners will be announced.
  • Concerned about color repetition? Fear not. If any of the winning logos use a color palette that's already common in the IceHL, the Design Council will work with the artist to fix that before we lock in the final design.
  • We'll also work with designers to remove any non-English writing contained within a logo. For as much as we're trying to build on an "international league," the fact is this is a fantasy league very much based in North America with all English-speaking participants.
  • Any other questions? Feel free to ask.

UPDATE · Aug 6 · Hey guys. Wow. I have to admit I'm surprised by the strong and vocal reactions to one of the housekeeping items above. But since you guys are so passionate about this, I thought I'd go into more detail than a bullet point permits.

Let me start by saying you are welcome to disagree with me. What follows is not an attempt to convince you that you should change your opinion. It's simply the way I'm choosing to operate the IceHL right now. I apologize to those who are opposed and appreciate your support and interest in the league.

Sometimes commissioners have to make unpopular decisions. So long as I don't become the next Gary Bettman, right! But seriously though, this isn't terribly complicated, so I'll explain.

First, I oversimplified on two points in my haste to quickly express a thought. While it's not true "all" participants in the IceHL are native English speakers, the vast majority are. So let's leave that point alone. I also incorrectly said we'd "remove any non-English writing" when that's not what I meant.

As has been pointed out, Honu and Olympiques are not English words yet they are names of IceHL teams. But English speakers understand them and they're written in the Latin/Roman alphabet. As for the Cosmonauts' Ice Classic Series jersey, most English-speakers recognize Moscow when written in Cyrillic. Try not to think of this as some new rule that will have to be followed to the letter. For one thing, I never called it a rule.

The error I made was in attempting to generalize so as not to appear to be picking on Lexi Dever's design. The truth is, sometimes I look at things like this on a case-by-case basis, and while I am singling out this design, it's not because of any bias for or against it.

Personally, I love the unique cultural touch in Lexi's secondary logo. But I don't read Korean so I can't tell you what it says. So what? Well, as the guy in charge of this league, I am ultimately responsible for all parts of it. I am impressed by the amount of research Lexi says was put into this as not every designer would go that extra mile. This was not made clear to me prior to the comment below.

But if somehow it does not say what Lexi tells me it says, I'm not comfortable saying to someone, "well the designer told me it was accurate."

Again I apologize if my reasoning seems flimsy. You don't have to agree, you don't even have to accept it. But that is the way it is right now. If you were in my shoes you might feel differently. Or maybe you wouldn't. We all have our reasons.

Lastly, while I appreciate some of you defending my decision by saying "it's Chris's league so he can do what he wants" — I do not agree with that sentiment. I may have created the league, but I feel like it really belongs to this community. And I am the simply steward of it. 

At the end of the day, if the majority of the community wants to see Korean text in a Seoul Express logo, I'm game. But I will need absolutely irrefutable proof that it says what it's supposed to say. Not simply someone's word or a website translation.

I'm sure you'll find faults in my logic here, but just try to understand that this isn't a one-size-fits-all type of thing. I know that's tough to accept. We all want to know where the boundaries are — probably so we can push them — but ultimately, I am responsible for all of this. I hope you can understand even if you still disagree.

(Though I am starting to wonder if it was a mistake to expand the league internationally.)

World Expansion: Logo Brackets, Round 3

We're almost there! Only 12 logos remain in contention for the four IceHL World expansion teams. The Rockhoppers and Express are down to the final two designs, so we'll hold off voting on those in this round — which will get the Lynx and Machine brackets to their final two designs.

Be sure to vote in all 4 polls!

Check back in a few days for the final poll.

Check back in a few days for the final poll.

Check back in a few days for the final polls for each team!

World Expansion: Logo Brackets, Round 2

Voting continues as we move toward deciding logos for the IceHL World expansion teams. We started with 40. We're down to 22. We'll eliminate 10 more of the next couple of days with this batch of polls. Make sure you vote in all 10!

Again, check back in a few days for the next round of voting!

Ice Classic Series: Jersey Voting

Hi. Obviously I haven't been excelling at keeping #IceHLSummer on track the way I intended or the way you probably expected. In an effort to keep things humming along, I'm changing up the way we'll vote in the Ice Classic Series jersey design contest.

Just over a dozen designs were submitted for each team. The IceHL Design Council has narrowed the selections down to 8 per team. Next, you will help us get to two options per team by choosing up to 3 of your favorites from those groups of 8. The top two vote-getters from each team will then square off in a series of final polls that will determine the winning designs.

You have a tough job ahead of you as we have received some incredible submissions. Click the thumbnails below to view larger images. Happy voting!

Jul 20 · Your votes have brought the Ice Classic Series jerseys into clearer focus. With two designs left for each team, it's time to select the winners! Scroll through and pick your favorites for all 6 teams.

First Round Voting Results

Check back in a few days for the final polls for all six teams!

Ice Classic Series Logo Contest

Our timeline is getting shoved around a bit, but it's time to start the voting for the Ice Classic Series logo for the 2014-15 season.

Six designs were entered, but in order to simplify voting the IceHL Design Council selected four that will be voted on by the community.

UPDATE · Jul 9 · Matt McElroy and Lexi Dever advance to the final round of voting for the Ice Classic Series logo! Scroll down a bit to see their designs and then vote here.

Jul 3 · Scroll through the 4 entries below and then cast your votes at the bottom.

We have some excellent options to choose from here. Happy voting!

The winners of these two polls will face off in a final poll. Check back for that in a few days.

Thank you for voting!

As a thank-you to the two designers whose work was unfortunately not included in these polls, here's a look at what they came up with.

Ice Classic Series jersey voting is scheduled to start on Monday. We received over a dozen entries for each team. But in order to speed up the voting process, the IceHL Design Council will select 8 designs to be included in the brackets for each franchise.

World Expansion: Submit your logo designs!

The IceHL World is adding four new teams this fall, and as of today they have all been officially named! Now it's time for you to begin creating your logo contest entries!

Like last year, I've put together some inspiration images to get you started. I am not recommending any design elements or color palettes. The idea here is just to get the creative wheels turning. Your designs are up to you!

There they are! Your four IceHL World expansion teams — the Auckland Rockhoppers, Helsinki LynxMunich Machine, and Seoul Express. Welcome to the league!

NOTE: All but one of these names came directly from the community voting brackets. Voters selected White Tigers as the name of the Seoul team, but the IceHL Design Council felt there shouldn't be two feline teams entering the league together at this time. White Tigers received three vetoes from the Council, who decided to adopt the runner-up name, Seoul Express.

Now let's get this show on the road. Artists of all experience levels are welcome to submit their creations to represent these four IceHL franchises.


There are a few ground rules in IceHL design contests, but they must be followed: 

  • DO NOT STEAL ARTWORK. No copying or tracing of others' artwork. No clipart. No adapting existing designs. No "borrowing." Create something original and distinctive!
  • Entries must be submitted via email to by the deadline.
  • Valid entries will include at least a PRIMARY LOGOSECONDARY LOGO and a WORDMARK.
  • Please submit vector artwork (PDF/AI) if at all possible as this will be helpful in creating graphics for the website as well as the IceHL yearbook. (I will also accept high-resolution JPG and PNG formats, but please do not save a raster file as a PDF.)
  • Include your FIRST AND LAST NAME as well as your EMAIL ADDRESS on your artwork. 
  • Finally, by submitting artwork, you agree to grant Icethetics rights to use it in conjunction with all IceHL-related projects and publications.


You have three weeks to design and submit your work. Have fun and good luck!

IMPORTANT: Take note that two of the four names in this contest are shared by former ECHL franchises. And of course Rockhoppers are penguins. Logos that share color palettes or design elements with any of these past or present NHL or ECHL logos will be automatically rejected. Make sure your designs are original if you want them included.


Maybe you lack the skills and talents needed to create a logo, but you have a great idea for a design. Try putting it into words. Describe your idea in the comments and maybe it'll help one of our designers who's struggling to come up with an idea. You may not get a design credit, but you can still be part of the process!

Good luck to everyone!

World Expansion: Name Selection

UPDATE · Jun 27 · The time has finally come to select the names for the four newest members of the IceHL fantasy hockey league. Happy voting!

Logo design submissions will be accepted starting Monday when the winning names are officially declared. Get ready to get creative!

UPDATE · Jun 25 · Round 2 polls added for each team.

Last week the Icethetics community suggested some great names for the four expansion teams coming to the IceHL World next season. Now it's time to pick our favorites!

In consultation with the IceHL Design Council, we have brackets for each team containing 8 potential names. Over the coming week, your votes will narrow down the options until we reach our winning names over the weekend. 

Scroll down to the bottom of this post for details on the voting process.

As you may have noticed, there are similar team names spread across the different brackets. In the event that two teams end up with similar names at the end of voting, the IceHL Design Council will make the final decision about which to keep and which to change.

In addition, members of the IceHL Design Council will each have two vetoes to use against the winning names. In order for a community-chosen name to be rejected, two members of the Council must veto it. At that point, the Council will come to a consensus on what name to use instead. These are the rules for this voting process but my guess is we won't need them.

If you have any questions, please don't hesitate to ask.