The AHL's Lake Erie Monsters want you to know that they play in Cleveland, Ohio. So much so, in fact, that they've added the city's name to their logo. It's a Los Angeles Angels of Anaheim kind of situation we have here in the minors now.
By all accounts, the team name has not changed. They're still the Lake Erie Monsters, but on Sept. 18, they unveiled new jerseys featuring a revised crest — Cleveland has been added to the bottom of the logo. The revised primary mark is now in use on the team's online outlets as well.
The Monsters logo, which has been with the team since the original launch in 2007, will now include “Cleveland” written into it below the “Monsters” wordmark. Moving forward, this logo will be seen on all uniforms, including home, road and alternate. The home white jerseys have also been revised for the 2012-13 season.
Aside from the crest, the road jersey isn't changing. And the alternate uniform is also getting the updated design.
Now Cleveland, help me out here. This logo revision just seems silly. What's really going on here? It seems like the Monsters are spending a lot of marketing dollars just to "show their commitment" to their town. There has to be another reason, right?