Indy Fuel get up to speed with ECHL expansion


The ECHL expands to 22 teams in 2014-15 with the addition of the Indy Fuel. The announcement of the new franchise and the unveiling of its logo came back in November. (Apologies for the extended delay!)

The club's logo was designed by Indianapolis-based ad agency CVR. Despite the professional credentials, it looks a bit like the work of an amateur. Can't help but wonder if CVR gave the project to an intern.

No one wants to look at it. // Photo from  Indy Star

No one wants to look at it. // Photo from Indy Star

What an odd place the ECHL is when it comes to logos. So hit and miss. In the same year that brought the epic Orlando Solar Bears logo came that of the now-defunct San Francisco Bulls. Go figure.

Via Twitter, the team promised a jersey unveiling in "the next few months" — remember that was in November — but I still haven't seen anything. Hopefully they'll have it sorted out soon.

The Fuel will play at the Pepsi Coliseum in Indianapolis. They are now one of three teams based in the state of Indiana, joining the Fort Wayne Komets and Evansville IceMen.

Currently, the Fuel are running a contest to have fans create the team mascot.


Find the Indy Fuel online: