Atlanta Thrashers Unveil Logo

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Thrashers Unveil Logo Tonight

April 23, 1998

The Atlanta Thrashers will unveil their little brown songbird with an attitude tonight. The NHL team, which opens play in the fall of 1999, will release its five-color logo in the atrium at CNN Center. It depicts the Georgia state bird, although it's one with a slightly nasty attitude.

Ceremonies begin at 5:45 p.m., with the actual logo unveiling scheduled for 6:15, and will be shown on the team's Internet site (www.atlantathrashers.com).

Excerpt from article published in Atlanta Journal-Constitution (page C5)

Atlanta Thrashers Unveil Logo Live on the Internet

April 23, 1998

The Atlanta Thrashers, Atlanta's National Hockey League (NHL) expansion franchise have unveiled their official team logo simultaneously from CNN Center in Atlanta and live on the internet, announced team President Harvey Schiller. The cyberlaunch, an NHL first, took place via the team's web site at www.atlantathrashers.com.

Summary of article published on Thrashers' official website

Atlanta Thrashers Unveil Logo

April 24, 1998

ATLANTA (AP) — The brown thrasher is a tiny bird that forages in leaves and has been known to flee from a fight. Needless to say, that's not the impression suggested from the logo unveiled Thursday by the Atlanta Thrashers, who will join the NHL in 1999.

The Thrashers' logo is a fierce-looking bird with a scowl on its face, a tornado-like whirlwind for a body and a hockey stick brandished menacingly from its tail feathers.

Ted Turner came up with the name for his new NHL team after learning that the state bird of Georgia is the brown thrasher, a creature that measures about a foot from the tip of its beak to the end of its tail feathers.

AP wire report

Reference posted 3/21/10

Nordiques Become Avalanche

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The following entry contains material collected from various news services.

Colorado Avalanche to Debut

Adrian Dater
August 10, 1995

The story that wouldn't die — what the name, logo and colors of Colorado's new National Hockey League team would be — finally does today.

After almost three months of speculation, rumors, polls and focus groups, the franchise will be named officially and logos unveiled at 11 a.m. at the Westin Tabor Center.

By now, most know the team will be called the Avalanche. And after several apparent flip-flops over the first name, the team will be known officially as the Colorado Avalanche.

Excerpt from article published in Denver Post (page D2)

Denver enters second ice age with Avalanche

August 11, 1995

DENVER — Since nobody could manufacture drama for the occasion, Shawn Hunter tried humor instead.

Nice try, but most of the sports world knew what would take place Thursday at a downtown hotel, as Comsat Video Enterprises finally announced the name of its National Hockey League franchise — just 60 days before the first regular-season game.

Along with the nickname, Hunter unveiled the Avalanche's appealing logo, which includes the colors of burgundy, silver, blue and black. Burgundy, as Hunter put it, "will be the next great color in sports."

Excerpt from article published in Colorado Springs Gazette-Telegraph (page C1)

Joe Sakic poses with new logoNordiques Become Avalanche

August 11, 1995

DENVER (AP) — Colorado's new pro hockey team disclosed its new name Thursday — the Colorado Avalanche — and publicly displayed the team's burgundy, blue, and silver logo for the first time.

Officials of the NHL team revealed the team name and logo in a video played for reporters. The logo is an A with a silver snowstreak through its left side. The colors are burgundy, blue and silver with a black hockey puck.

The announcement followed weeks of market research by the new owners, Comsat Video Enterprises. Among the names discarded were Black Bears, Cougars, Ice and Storm.

"The name was something we always thought we'd wait with and do right," said vice president of marketing, Shawn Hunter. "You have to remember, this franchise is still just two months old."

The team is the third Colorado sports organization to have the nickname "Avalanche." A professional paint-ball team in Denver also calls itself the Avalanche, as does Vail's junior A-league hockey team. The Colorado Rockies have a minor-league affiliate in Salem, Va., named the Avalanche.

Denver's new hockey team used to be the Quebec Nordiques. It moved here in May when the former owner couldn't work out a new lease with Quebec officials.

AP wire report; AP photo as published in Spokane Spokesman-Review (page C2)

Reference posted 3/21/10

Panthers Unveil Uniforms, Logo

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The following entry contains material from various news services.

Panthers Unveil Uniforms, Logo

June 15, 1993

MIAMI — Team uniforms and logo were unveiled Monday by the Florida Panthers, the newest franchise in the NHL.

The logo features a panther baring claws and teeth, preparing to pounce. The team's home uniforms will be white with red, gold and navy blue trim. The road uniforms will consist of a red shirt, navy blue shorts, and red, white and gold leggings.

The uniforms feature a shoulder patch with a palm tree criss-crossed with a hockey stick over a backdrop of the sun.

AP wire report, as published in the Gainesville Sun (page 3C)

Panthers' Logo Makes Its Debut

David J. Neal
June 7, 1993

NHL Commissioner Gary Bettman will unveil drawings of the logos of the NHL expansion Florida Panthers and Anaheim Mighty Ducks on NBC's Today show at 7:15 this morning. The Panthers will release their full uniforms at a news conference next Monday, Bettman said.

The Mighty Ducks will reveal their uniforms today.

Excerpt from article published in Miami Herald (page 1D)

Reference posted 3/21/10