Meet the 2014-15 IceHL Design Council members!

Beginning this season, IceHL design contests will be judged not only by the Icethetics community but also a panel of judges as well as the league commissioner. Together, this group will be known as the IceHL Design Council.

I'm thrilled now to announced our first foursome of judges!


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Matt McElroy
Created logos for 7 teams and jerseys for 4 teams

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Colin May
Created winning jersey for Montreal Olympiques

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John Elbertson
Submitted work to several design contests

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Will Sinnott
First participation with IceHL Project


Matt and Colin were selected by a vote of the Icethetics community. John and Will were chosen by me, as IceHL commissioner. I strongly believe these four guys will guide the league's design progress in the best way possible.

Contest winners will be determined by a total of seven votes, broken down as follows.

Each independent member of the Design Council will cast one vote. To avoid possible ties, the community will get an extra vote. Should the winner of the public poll receive less than 55%, the community's two votes will be split between the opponents.

A judge will relinquish his vote to the community if his work is included in a given poll — which will give the community three total votes. (In such a case, a design must exceed 70% of the public poll to earn all three votes, otherwise the will be split 2-1.)

The first vote of the IceHL Design Council will take place this weekend to select the winning designs for the ABC Cup logo and Philadelphia Aces ABC Cup jersey. Stay tuned!

Elect the 2014-15 IceHL Design Council members!

It's time for you — the Icethetics community — to select the first two members of the newly formed IceHL Design Council!

You'll find below the campaign statements from the 13 candidates who have applied to join the Council. You may score each candidate from 0 to 3. The two with the highest average score will become Council members effective Wed., Nov. 5, 2014.

Two more candidates will then be selected by me — your IceHL commissioner. Polls will close at 7 PM PT on Tuesday — America's election night! (Ha, see what I did there?)

PLEASE REVIEW ALL 13 CANDIDATES BEFORE VOTING!


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Colin May

I am a longtime Icethetics contributor, and designer of the Montreal Olympiques uniforms. I appreciate it when designers take a creative risks, but also love a good traditional design. Above all, designs should not be lazy. They must be original, clean, and pay attention to detail. As a design council member I will ensure that these values are upheld.


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John Elbertson

I am running for the IceHL Design Council because I have a keen eye for designs that are traditional and/or retro, yet still push the bounds of creativity. I have an extensive graphic design background, and since I don't get to use it much when I'm living the dream of delivering appliances, I would be thrilled to volunteer my services for a great cause like the IceHL.


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Matt McElroy

With seven total logos, and four uniform designs representing my brand in all three conferences of the IceHL I feel that I have gained not only the community's support for my work but an understanding of what the style and overall brand of the league is and should be. I have already spent three years doing my best to better the league and the Icethetics community I see this as just another way for me to help.


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Caleb Fuller

You may remember me from such concepts as Connecticut Fail Whale and Washington Sentinels. I have come a long way in my concept designs and feel I have a good understanding of what is needed for a good jersey.  I have over 100 jerseys in my collection — I may have a problem, but I am not looking for help.


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Dylan Alexander

I think I should be a judge because I like to think I have a good eye for design, especially hockey design. I've got work that's worn in the OHL, been talked about on BarDown, and especially Icethetics. I've contributed to the IceHL before and I'd like to help make it look nice all the time.


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Will Sinnott

"Long time listener, first time caller." BA in visual arts from University of Maryland, Baltimore County. Since 2001, I have designed for sign and T-shirt companies. This year, my eye and "L" logo won a competition to design the logo for the Lookouts of the Lewis & Clark Baseball League.


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Joshua Benkelman

I would like to join the Design Council because aside from my love for hockey (and my wife, if she sees this) my other love is sports logos. I've always been captivated by the beauty of a great logo. I would love to be able to ensure that the IceHL sees only the highest quality logos to represent its teams. Thanks for the consideration!


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Kyle Rubin

I think I should be on the IceHL Design Council for a couple of reasons. For one, I believe I am a very active supporter of the IceHL and site, and only want to help out. But more importantly, I think that being a member will help myself learn and grow at designing jerseys and as a designer in general.


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Michael Burmeister

I've been following the league from the initial contest, submitting the St. Louis Archers and North Carolina Nighthawks and my idea being expanded for the Moscow Cosmonauts. As these (and the current GM of the Osaka Samurai), I am no stranger to good logos and will encourage more solid design if chosen for the Committee.


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Justin Mills

I have an Industrial Design Degree from the College for Creative Studies and have been working in my field for over 10 years. Hockey and hockey uniforms are great passions of mine. I love simplicity in design and I love attention to detail. Team uniforms should be as impactful from across the ice as they are from five feet away.


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Mike Kelly

I’m well-travelled, experienced, independent and open to change and new ideas, while being respectful of the past. I’ve always loved logos/designs that reference the location/local knowledge, and smart design, while maintaining a quality esthetic. I’ve been a long-time participant in the IceHL and an avid GM. @DetChrgrsIceHL


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Dominic LoVallo

I love concepts! Logos, Jerseys, masks! Every stripe and cut down to the wire can make or break a design and I love that! I'm all about originality, and I want new ideas that I could see on an NHL team! I don't know how to put designs together, but I know when it is done well.


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Andrew Smart

I own impeccable taste. My bedroom smells of rich mahogany.


As a final note, IceHL Design Council members will hold a one-year term and may run for re-election next fall. Council members will be limited to four terms. Good luck to all!

The IceHL Design Council will go to work beginning Wed., Nov. 5 to select the winning logo and jersey designs for the IceHL's first annual ABC Cup between the Aces and Blue Crabs.

How to join the new IceHL Design Council!

Starting this season, the IceHL will experiment with a new judging format for design contests. Winners will no longer be decided by a simple popular vote. Instead, that vote will be only a part of the process.

Winners will be determined by the IceHL Design Council, comprised of six members:

  • the Icethetics community, who will continue to vote in public polls;
  • the IceHL Commissioner;
  • and 4 independent judges, including at least one current IceHL GM and one person with design credentials who has no previous connection to the league.

Each member of the Design Council will cast one vote. To avoid ties, the community will get a second vote (for a grand total of seven votes on the council). Should the winner of the public poll receive less than 55%, the community's two votes will be split between the opponents.

Two of the independent judges will be selected by a popular vote. The other two will be selected by the commissioner. A judge will relinquish his vote to the community if his work is included in a given poll — which will give the community three votes. (In such a case, a design must exceed 70% of the public poll to earn all three votes, otherwise the will be split 2-1.)

Judges will be asked to publicly defend their decisions with a brief explanation of why they voted the way they did in each poll.

Want to be a judge on the IceHL Design Council?

To apply for one of the four judge positions, email icethetics@gmail.com by Sat., Oct. 25 with "IceHL Design Council" in the subject line and containing the following:

  • Your first and last name
  • In under 60 words, explain why you should be a judge
  • An avatar (a photo of yourself or another image to represent you, 400x400 pixels)
  • Optional: A campaign graphic (960x480 pixels or 2:1 aspect ratio) that demonstrates either your own design work or your favorite design styles so the community can get a feel for your personal preferences

The community will be given the information you provide and will then select two judges in a popular vote. The other two judges will be selected by the IceHL Commissioner.