It All Ads Up

Dexter Thompson makes his debut on the Concepts page today with a new set of uniforms for the ECHL's Norfolk Admirals — who recently became affiliated with the Nashville Predators. He's got matching home, road and alternate jerseys alongside a "fauxback" that looks straight out of the 1970s. Overall, it's a brilliant look the Ads would be lucky to have.

Nautical Norfolk

Following their redesigned logo, the ECHL's Norfolk Admirals have new uniforms on the way. But while we wait for an unveiling, Lucas Daitchman provides his take.

Retro Admirals

Next season, the Norfolk Admirals return to the ECHL, so newcomer Kevin Kurz suggests a return to their old color palette and these classy uniforms.

0156: Affiliate Swap

This summer the AHL's Syracuse Crunch and Norfolk Admirals swapped NHL affiliates. So that's our theme for today's concept post. First, Dave Campbell put together a pair of jerseys for the Crunch, who recently unveiled a new logo after announcing a new agreement with the Tampa Bay Lightning. These blue and grey sweaters could work really well!

Meanwhile, the Admirals hooked up with the Anaheim Ducks in the aftermath. They've announced no intentions to redesign their logo or uniforms, but if they did, Justin Nahhas has a really neat look in mind. The only fault I can find is that the crest is almost unreadable. Could use a little more contrast. Otherwise, we have a couple of nice sets today.

0046: Admirals With a Dash of Lightning

The Norfolk Admirals are in the midst of a record run, an insane winning streak. It's not just breaking AHL records, it's breaking records of other sports leagues. So while the Ads continue to mop up anyone who would be dumb enough to face them, how about a couple of concepts? It is Minor League Week, after all. Justin Nahhas has created a set of Admirals uniforms based off the third jersey of their NHL affiliate, the Tampa Bay Lightning.

But that's not all for today. I want to revisit a classic.


This is one of my all-time favorite concept designs. John Quincy King overhauled the Admirals' look to match new Lightning's new look. It was first posted on Icethetics last May, and since we were talking about Norfolk, I thought a reprise was in order.