Serious as a Shark Attack

This one takes us back. Mike Ivall first submitted this logo way back in 2008. I just stumbled across it while doing some "house cleaning" and realized I never posted it to the site. Time to rectify that. Mike's idea was to overhaul the Sharks' new logo by making a bit meaner.

You'll recall Mike designed a Blackhawks logo just prior this one that ended up getting stolen and used without permission on gear and merchandise all over the place. He's since sold the design to another company.

By the way, in my defense, Mike's email did say, "Post it whenever you want."

Jets Get Reset

Showcasing a new feature of the Concepts page today. Sometimes designers submit a concept that can't be properly seen in one graphic, so I have to split them up. Usually that means you have to scroll down the page. Not anymore. Check out the controls on the sides. This is a mini-slideshow.

Jacques Vignavong felt like redesigning the Winnipeg Jets' uniforms while adding a throwback third jersey. What do you think of his set?

Update

Jacques made a few minor tweaks to his design, particularly the alternate.

Avalanche Alternate

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Football is over! Welcome back hockey fans! Great game for the 12th Man here in Seattle. (They were out in the streets all night keeping me up!) Not such a great game if you were in Denver. So here's a consolation Avalanche concept.

Dylan Wonka has a cool idea to improve the Avs' blue third jersey. I think it's pretty sharp.

Ice Bowl XLVIII

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I'm sure we all saw this coming. Brandon Holmes reimagines today's Super Bowl XLVIII opponents as hockey teams — with hockey jerseys. What do you think? Are the Seattle Seahawks and Denver Broncos brands better suited to football?

We'll return to our regular International Sunday fun next week.

Stadium Improvements

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Welcome to the brand new Icethetics! It's the start of a new era I couldn't be more excited about. But as you can see, the Concepts page hasn't changed all that much. The presentation has been refreshed, but you'll still find new artwork daily!

Today, we get a look at Nick Burton's improvements to the Penguins and Blackhawks Stadium Series jerseys. In truth, Nick designed these way back in April, but I think they'd make for excellent outdoor sweaters.